Welcome to the April edition of My Romance Writers, your monthly source for marketing strategies and tools.
Throughout Indie Author Month, we’ve been surveying our readers to find out exactly what they are looking for from indie authors. We’ve received thousands of responses, and there are some fascinating insights for anyone looking to grow their fanbase.
The biggest takeaway? Most of our readers don’t just stick to one lane. On average, each reader selected 3 – 5 different tropes and romance categories, showing a massive appetite for variety.
While certain tropes see high volume, most of our readers are “genre-crossers” who love to mix the popular tropes with different settings:
Contemporary remains the dominant setting (over 50%), but the 34% of readers who prefer Historical, Paranormal, and Romantasy are some of our most loyal fans. These readers are often looking for binge-worthy content (a big advantage if you write series or box sets).
Transparency is the fastest way to get your book into the right hands. While 86.2% of our surveyed readers look for Steamy or Explicit titles, accurate labeling is the real key to conversion. Many readers who enjoy high-heat books also reach for Sweet & Clean or Mild stories now and again as “palette cleansers.”
You’ve already done the hard work of writing your book—now it’s time to find more readers. While the US is crowded, Europe’s 450M readers offer a massive opportunity to hit the Amazon Top 100 with lower ad spend and fewer reviews.
With that in mind, In the next few weeks I’ll be hosting a free workshop looking at:
I’m even finalizing a special guest speaker from Poland to help you tap into that growing market!
Want an invite? Just click the blue button below and email me to say you’re interested. Then I’ll let you know when registration opens.
